Your Privacy Rights
Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we gather certain types of information from visitors to our sites, we have developed this privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you. This privacy statement is effective as of March 1, 2012.Guiding Principles
Our dealership respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:
Our dealership collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Other than as provided in this statement, our dealership will not share any information you've provided to us with anyone without your consent other than to provide the service you've requested or as required by law.
Non-Personally Identifiable Data
Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Web sites. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.
Information Voluntarily Provided / Personally Identifiable Information
Personally identifiable information received by us from the manufacturer (“Lexus Corporate”) will be used only for the express purpose of selling a Lexus vehicle or Lexus-related parts and services, and for follow-up communication, and therefore will not be distributed to a third party other than our Lexus business partners. Personally identifiable information received from Lexus Corporate directly in the form of sales leads generated by Lexus Corporate website’s forms and interactive retail tools may be used only by the Dealer to which they were sent by Lexus Corporate.
Personally identifiable information generated by our website forms (for example, purchase inquiry and parts order) will be shared and tracked by Lexus Corporate and may be used for their own marketing purposes. Lexus Carlsbad and Lexus, a division of Toyota Motor Sales, U.S.A., Inc. (Lexus Corporate), are nonaffiliated third parties. Our website privacy statement applies only to Lexus Carlsbad, not to the Lexus Corporate website.
Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you have requested about our company, our products and our services, or to provide you with special notices. This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.
Privacy and Security when Applying for a Loan
We understand that information about you and your finances are sensitive. When applying for an auto loan on our Web site, your credit application is securely collected and transmitted using technology that encrypts your personal information. Additional information on loan application privacy and security is provided when you apply for a loan.
Information Collected from Other Sources
Disclosure of Personal Information
Our dealership understands the importance of your privacy. We collect and maintain the personal information of our website visitors for our use. We do not sell, rent, or trade consumer information to third parties. We restrict access to your personal information to third parties who need to know this information to provide you with services and products you request. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or other legal process.
Agents and Affiliates
Our dealership may use other companies and individuals, including affiliates of our Dealership, to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.
In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
Accessing Our Web Sites from Outside of the United States
If you are visiting our Web site from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.
The personal data record created through your registration with certain features on with our Web site can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
Our Web sites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
Updating Personal Information
A customer wishing to change, update, or remove personal information may do so by contacting the dealership and stating their wishes at any time.
Changes in this Privacy Statement